Vinoliah will be responsible for a broad range of strategic and operational initiatives, ensuring the alignment of PwC’s technology vision with its overarching business objectives.
Vinoliah Martin has been named as the new CTO for South Africa Technology and Innovation Centre (SATIC), which is a collaborative initiative between PwC South Africa and PwC United Kingdom.
“As the newly appointed CTO of SATIC, I am both humbled and excited to be leading and empowering our incredibly diverse and talented teams. Together, we will continue to innovate and deliver impactful, sustained solutions that drive real value for our clients,” she says.
She will be working closely with Dilan Radia, the CEO of PwC SATIC in South Africa. “As SATIC expands, we aim to enhance our delivery capacity and capabilities, ensuring sustained client outcomes through innovation and a steadfast commitment to quality.
“Our goal is to grow our team to over 1,000 individuals in the coming years, offering learning and development opportunities to cultivate local talent, with a strong emphasis on youth. We are on track to achieve this ambition and are looking to hire around 400 new employees by the end of June 2025, in alignment with our transformation and ACI agenda,” she adds.
Vinoliah spent many years at Microsoft as an IT executive, where she was at the forefront of driving digital and AI transformation initiatives and helped organisations to revolutionise their operations with innovative technology solutions. “This next chapter is a truly exciting progression and has inspired my decision to join an organisation where purpose is at the core of their strategic relevance and value proposition,” she points out.
When purposes align
PwC SATIC, which launched in July 2023, is the newest service delivery centre in the PwC network offering services both globally and locally across the various service areas, including technology services, enablement services and managed services.
According to Vinoliah, her move to PwC was inspired by a deep sense of passion and purpose, which aligns with PwC’s purpose to build trust in society and solve important problems. “SATIC aims to make a meaningful difference in the world by developing industry-focused solutions using digital and innovative services,” she says.
“Their dedication to fostering positive societal change is clear in their ambitious goal to tackle youth unemployment in South Africa through the creation of comprehensive youth development and graduate programmes. SATIC’s dedication extends beyond business, aiming to foster community development and stimulate economic growth. This strong purpose resonates deeply with my career goals and personal values,” she adds.
As CTO, Vinoliah envisions building a world-class delivery centre that is equipped with cutting-edge capabilities and exceptional talent that consistently delivers innovative, high-quality solutions to meet the growing demands of clients globally, while empowering youth through employment opportunities and effective skills development.
Vinoliah holds a diploma in information technology from Cape Peninsula University of Technology, postgraduate diploma in business administration from UCT Business School and an MBA from University of Stellenbosch Business School. She is currently completing her PhD at UCT.
