Stephen Coull is head of sales for Africa, Middle East and APAC and global head of channel at MagicOrange. Since joining in 2018, he has helped build the sales organisation and partner strategy, working with enterprise leaders to turn IT Financial Management (ITFM) into a strategic capability. Stephen focuses on helping CIOs, finance leaders and IT teams create clear line-of-sight into technology cost drivers, translate technical consumption into business language, and use unit economics (cost per service, user, transaction, or workload) to guide investment and optimisation decisions across hybrid and cloud estates. He has more than 25 years’ experience introducing technology solutions to large organisations, including prior leadership roles at Sage and international experience in the UK at AXA Insurance, The Innovation Group and IBM.