SAS appoints Essie Mokgonyana as its new country manager


Essie will spearhead SAS’s local business growth strategy and strengthen governance.

SAS, an analytics firm, has appointed Essie Mokgonyana as the brand’s country manager and sales director in South Africa to drive local business growth strategy and strengthen governance.

SAS said in a statement that the appointment is in line with the company’s strategy of investing in its South African operations to meet market demand for advanced analytics, AI and cloud-based solutions.

She has more than 15 years of experience in technical roles in the IT industry, with a strong emphasis on sales and business development, working with clients in the public sector, telecommunications, and banking.

Essie has previously served as an executive, non-executive, and trustee board member. She has extensive experience mapping local business governance practices to align with those of multinational corporations and national laws.

Zafir Junaid, regional director, Africa and Emerging Middle East, commented on the appointment, saying, “We are very proud and excited to welcome Essie to the SAS family! Essie is an admirable professional and, with her dedication to delivering results and developing the teams she manages, it is not surprising that Essie has excelled in her career path. Essie’s background in the IT industry and experience across multiple sectors aligns well with our strategy in South Africa and Africa as a high-growth market.”

“I am delighted to join SAS – and at such a transformational time. Never have we experienced such rapid rates of digital transformation in all tiers of society – from government to business and industry, and consumers. And Africa is no exception when it comes to witnessing the potential of digital transformation, particularly during the past two years,” says Essie.

“I am looking forward to working with our teams, partners and clients to realise the enormous potential we still have to further transform both public and private organisations through the adoption of our advanced analytics, AI and cloud-based solutions,” she adds.

SAS says that it will continue to assist public and private organisations in Africa in adopting cloud platforms in order to realise the full potential of their analytic capabilities and resources in order to accelerate innovation and increase operational efficiencies.

Essie is confident that SAS is entering a new phase of growth in South Africa. “The news that the SAS Institute South Africa achieved Level 1 B-BBEE status reaffirmed our commitment as an organisation to the local business and economy, and solidified SAS’s position as a preferred partner to our clients and partners. Over and above our focus and commitment to clients, SAS is dedicated to accelerating its work of empowering talent across the region and playing its part in developing ICT skills,” she says.

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