Yugen Naidoo has been named GM of Lenovo Southern Africa

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Yugen's appointment is intended to support Lenovo’s brand ethos of “delivering smarter technology for all”.

Lenovo South Africa has appointed Yugen Naidoo as its new general manager to oversee its operations in Southern Africa. Yugen joined Lenovo in 2016 as a consumer segment leader after a 16-year career in the IT industry, and has since progressed to other senior positions. He succeeds Thibault Dousson, who now leads Lenovo’s Middle East, Turkey, and Africa Services and Solutions Group.

In 2021, the newly appointed GM was named consumer and SMB leader, and a year later, he was named Lenovo channel leader. “A strong customer-centric and channel-first approach, as well as leadership skills, are some of the reasons he excels in a highly competitive market,” Lenovo said in a statement.

“I’ve had a fulfilling journey at Lenovo. Each role has been integral to my professional and personal development,” Yugen comments on the appointment. “I look forward to my new role and will ensure the brand continues to grow in all areas.

“My core focus will be to accelerate digital transformation in my region and become a trusted partner of choice to consumers. Above all, my ultimate goal will be to deliver truly smarter technology and solutions to all embodying our brand vision, as well as supporting the communities we operate in,” he adds.

According to Lenovo, the new GM’s primary responsibility will be to support the transformation of the Lenovo Intelligent Devices Group’s key customers and partners, while also driving Lenovo's brand ethos of “delivering smarter technology for all”.

“As the country manager, Yugen will build on the strong cultural foundation laid by Thibault Dousson and continue to strengthen our business in the SADC countries,” says Shashank Sharma, executive director and GM of Lenovo Middle East, Turkey and Africa.

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