Brad Eliot joins International Media Investments as new CTO


The former Multichoice group CIO, Brad Eliot, will oversee technology for International Media Investments’ renowned media brands, including Sky News Arabia, The National, Al-Ain News and CNN Business Arabic.

International Media Investments (IMI) has appointed Brad Eliot as its new chief technology officer, effective June 2024. Prior to joining IMI, Brad was the group CIO at Multichoice. He brings more than two decades of technology expertise to IMI.

“IMI’s unrivalled commitment to technological innovation and operational excellence across every facet of its portfolio made this an incredible opportunity for me, and I can’t wait to get started. I look forward to working with all teams across the group to deliver exceptional experiences for our media brands’ audiences and communities across the globe,” Brad said.

Brad was the group IT director at AlexForbes for 16 years. According to IMI, Brad’s appointment is a sign of the company’s commitment to building the highest-calibre teams at all levels of the organisation and will significantly expand the group’s global and regional capabilities.

“At IMI, we recognise that the media landscape is constantly evolving, and staying ahead of the curve requires a laser focus on technology. I am pleased to welcome Brad to the team, as his deep understanding of the industry, combined with his proven track record in implementing cutting-edge solutions, makes him the perfect fit to lead IMI’s technological charge. I’m confident that his expertise will be highly valuable in propelling IMI to the forefront of the media industry,” commented Rani R Raad, CEO of IMI.

In his new role, Brad will work across IMI’s renowned media brands, including Sky News Arabia, The National, Al-Ain News and CNN Business Arabic. He will lead IMI’s experienced technology, studio operations and broadcast engineering teams to develop impactful strategies, implement cutting-edge tools and technologies, and ultimately strengthen IMI’s overall technical and digital products and services.

Brad leads an active lifestyle and is an avid sportsman and yachtsman. He holds a BCom (Hons) from the University of South Africa and a postgraduate diploma in accountancy from the University of Natal (now the University of KwaZulu-Natal).

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