Bradley Pulford is the new managing director for HP Africa


Bradley joins HP Africa from Dell Technologies, and has been tasked with advancing HP Africa’s D&I.

HP Inc. announced the appointment of Bradley Pulford as VP and managing director of HP Africa from 1 December 2020. He will be responsible for supporting customers and partners across the region, country leadership and the profitable growth of HP’s Printing, Personal Systems and Services businesses.

Bradley has also been tasked with advancing the company’s diversity and inclusion vision across the continent, supporting education projects that remove barriers to doing business for young entrepreneurs, and deploying future technologies and innovations, such as VR and 3D solutions.

He joins HP Africa from Dell Technologies, where he most recently held the position of executive senior director for channel and distribution in Africa, as well as the interim marketing lead position for Middle East, Russia, Africa and Turkey. He has 25 years of experience in operations and management within the IT industry.

“We are pleased to welcome Brad to HP. With our innovative technology and strong focus on education and sustainability, we are committed to unlocking Africa’s potential,” says Charl Snyman, vice president and managing director for Eastern Europe, Middle East and Turkey, Africa, at HP Inc.

“Digital Transformation has accelerated th need for edge computing, now more than ever being connected and working seamlessly from a secure and remote perspective is critical. HP’s innovation, Channel and Customer commitment and Solutions make this possible – making the future a better place for all. I’m excited to take on this role,” says Bradley. “I look forward to joining the HP leadership team and building on the growth of the business in Africa.”

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